Growth acquisition

Phase 6 stub for paid ads, SEO/AEO, and attribution. These cards are roadmap states, not live platform integrations.

Client portfolio
Paid spend$0No ad accounts connected
Organic clicksPendingSearch Console not connected
Booked callsPendingAttribution events pending
GuardrailsDraftBudget caps and approvals required before spend

Google Search Ads

PLANNED

High-intent Search campaigns for Quebec STR owner acquisition.

Next: Start with UTM + conversion tracking, then Google Ads read-only sync.

Meta Retargeting

PLANNED

Retarget site visitors and lead engagers with proof-led creative.

Next: Connect only after landing pages, pixel events, and conversion feedback exist.

SEO / AEO

STUB

Public content for Google rankings and AI answer engine citations.

Next: Ship owner-facing pages, structured data, sitemap, robots, and Search Console import.

Attribution

WAITING

Tie UTMs, gclid/fbclid, leads, booked calls, and won clients together.

Next: Add persisted attribution events before enabling spend controls.

Paid ads rollout

  1. UTM and conversion capture
  2. Google Ads read-only Search sync
  3. Google Search budget and pause/resume controls
  4. Meta account/pixel read-only sync
  5. Meta retargeting controls
  6. Human-approved recommendations before automation

SEO / AEO rollout

  1. Region and service landing pages
  2. Owner guides for regulation, revenue lift, pricing, and compliance
  3. FAQ blocks with FAQPage structured data
  4. Organization, LocalBusiness, Service, Article, and Breadcrumb JSON-LD
  5. Sitemap, robots, canonical URLs, and FR/EN hreflang
  6. Search Console plus AI referral/citation monitoring

Phase 6 acceptance bar

Dominion should not automate budget increases until attribution is trusted. The first shippable version is a dashboard with UTM capture, read-only platform sync, manual budget controls, and honest ROI reporting from spend or organic traffic to booked calls and closed-won clients.

Roadmap detail: docs/growth_acquisition_phase.md